Assignment was to promote an event that was co-sponsored with American Seed Trade Association (ASTA).

The client wanted to create a theme that would induce more participation to this conference.

We created a movie themed invitation, posters, and fake trailer to entice their target. We used as a point of reference the four icons that they created to introduce their new line on GMO products, called Genuity.

The four icons were a weed, bug, cloud and arrow. We incorporated them into the work and created a farming themed movie for each.

In the end, they had to find more seats for everyone that attended the conference.