Glenfiddich Single Malt Scotch Whisky is trying to appeal to younger enthusiasts by bring new experimental variants to market.

 

We were tasked with bringing a sampling event to life to live at craft beer and food and wine festivals. Here attendees could sample original Glenfiddich variants as well as new experimental variants through new cocktails or just straight.

 

Not only is Glenfiddich trying to push its new variants, but it is also trying to show that scotch isn’t elitist and can be sipped neat as well as mixed in cocktails. There’s no single way to drink scotch. Straight or mixed, it’s a premium option for whiskey lovers.

 

We had 3 variants, each with their own unique sample.

 

Vapor nosing stations were available so attendees could discover all the incredible scents that accompany a prime Scotch.

 

At certain venues, there were also test tubes of the variants that were were dyed different colors to show that taste can be influenced by vision.

 

Along with devising the sampling event, I designed the structure as well as the interior bar areas and signage.