Redhook wanted a T1 basketball-themed program using their relationship with Dan Patrick.

 

We created on-premise kits so patrons could play HOOK (Redhook’s version of HORSE) in the bar by using the table tent and a bottle cap or coin, and compete with brackets in real-time at the bar. Redhook also had their own March Madness bracket.

 

We also created a small off-premise kit to theme up a product stackout.

 

The program ended with an event that featured a variety of basketball challenges, including a three-point shootout in which guests participated to win Redhook prizes. There was also a special guest appearance by the Boston Celtics’ Lucky the Leprechaun, who put on a slam dunk show. Dan Patrick played a game of HOOK against the winner of the HOOK Madness sweepstakes.