The client wanted us to create an affinity program with Dekalb. They wanted young people who’s destiny was farming to keep Dekalb top of mind — to be the corn seed choice for the next generation. I created a clothing line that had a Dekalb Corn theme, but was hip enough for youngsters to want to wear. The idea and t-shirts I show separately are mine, but the overall brochure/program design IS NOT MINE. Mark Newman actually brought my idea to life in a pretty incredible way.